![]() ![]() In 2020, Google Sites including YouTube were the most popular online video property in the US. Just in Q3 of 2020, a high number of internet users have used YouTube. Video marketing has taken over marketing, and it’s easy to see why. However, over the years, video marketing has vividly overshadowed all the others. From blogs, podcasts, and infographics to ebooks, whitepapers, and case studies, marketers are all out to get the attention of their consumers. One way is content marketing, which has become a pillar for many marketing teams. The cutthroat competition has impelled marketers to try new ways to make their products known to the masses. In today’s fast-paced business world, there are millions of products and services vying for consumers’ attention. The goal is to help you use video marketing to promote your brand and keep up with sustainably-minded consumers. We’ve sifted through statistics and reports to spot trends that make sense to business owners, marketers, brand influencers, and advertisers. In this article we’ll reveal all the latest YouTube trends you should know. However, it is very possible to capitalize on the increasing popularity of the website. Thus, it is very hard to rise above the noise. Tons of fake news, unfounded conspiracy theories, including those about COVID-19 have been circulating (Reuters, 2020). The site is filled with engaging content ranging from how-to videos to political propaganda. However, positive results have been hard to come by, especially for marketers who are not abreast of key YouTube trends. Because of this, marketers have turned to YouTube to build brand relevancy and spur their video marketing strategies. The platform has established itself as a peerless social media website where modern video culture unfolds daily. When it comes to online video sharing, YouTube is, without a doubt, the ultimate destination. ![]()
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